The amounts of money paid in the US for sports sponsorship, is pretty crazy. Until you look at the money being splashed around in the UK for the privilege of putting your logo on a football teams strip. The news that Liverpool want Carlsberg to cough up the same amount of money – Eighty million quid – That Aon squeezed Manchester United for in a four year deal, smacks of extortion to me.
Not that I blame the teams for trying it on… If big dumb companies believe that having a three inch tall version of their logo on a players jersey is worth twenty million pounds a year, then they deserve to get ripped off. Still, I suppose it’s no worse than the British taxpayer being stuck with the billions destined to be shoveled down the black hole of the 2012 Olympics.
I did enjoy reading though, that Liverpool fans have forced Carlsberg to abandon ads and promotions in the Wizened of Oz’s Sun rag, ‘cos Liverpool fans refuse to read it. Plus they are currently demanding an advertiser boycott of the Dirty Digger’s Fox Soccer Channel. What with the current implosion of MySpace, he must be wondering where his next billion is coming from.
Hi George,
If I were a Liverpool fan I'd be delighted. Cheaper season tickets, discounted offers, decent beer, all offset by Carlsberg's involvement. Of course there are other ways to achieve cheaper season ticket prices, like sliding down a couple of league tables like a snowboarder on a sheer mountain face.
At the moment I don't know who is going to sponsor my club next season, but if Carlsberg decide to pull out, I know 26,000 fans down at The Valley in SE7 who'd welcome Carlsberg and their partners with open arms.
Had Michael Jackson's 50 concerts in O2 London happened, it would have delivered a reported £1Billion to the national economy. Unfortunately now, for many ticketholders this will not happen, although the thought had come to me, why not keep the money and hold the world's biggest requiem in celebration of his contribution to music. The show could go on, everybody still gets something, even if it's to let their emotions out. It could be done. One phonecall from Simon Cowell, and he'd fill the place with stars singing Jackson's songs.
Some time ago I posted about a mini UK economic boom before recovery. The Olympics will be it, and that's why it's so good it's in London. Even the French are trying to cash in on it, but that's okay. We are a small island unless you happen to come from Lithuania. I'm sure they would love to host it.
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George Parker
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Member since: 03 Jun 2008
Last login: 26 Nov 2009
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