Yeah, I know the headline doesn't make sense, unless you've already had a few "bevies." But, it got your attention, right?
So, I just finished my new book, "The Ubiquitous Persuaders" a fifty year update on the Vance Packard classic, "The Hidden Persuaders." And if you're in the ad biz and don't know about that book, you probably think David Ogilvy is a "Roller" salesman in Berkeley Square.
Moving on, the foreword is by Jeff Goodby, and if you dare say, "Jeff who?" You can stop reading this right now and go back to running your Ferret Farm up North. Here's a bit of what he says about the second best book in the world...
If there were an emperor of advertising, I like to think he’d say things like, “Bring me George Parker’s head, braised first to seal the juices, then roasted in a nice medley of root vegetables.” Yeah, George is a little controversial. He is, after all, the man who regularly refers to Sir Martin Sorrell, probably the most powerful guy in advertising, as the “Poisoned Dwarf.” He calls out big international clients in unflattering terms that often involve genitalia or bottom-feeding fish. And he’s probably said some upsetting things about me that I’ve somehow managed to miss.Yet here I am writing the preface of his Goddamn book. Because the thing is, the guy is so often, well, right. There is still more Georgian rightness in what you’re about to read between these covers. But what he has to say in here is not just right, it’s hugely inspirational.
Well, what can I say after that... Except, buy the Goddamn book. In the US, from Amazon, in the UK It's on Amazon right now. And don't forget to buy one for your Mum.
nice work George - another exciting read to add to my Christmas Wish list
George Parker
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