By now, most people are aware that the WPP Enfatico experiment, claiming to create the "Agency of the Future," is rapidly turning into an Enfiasco. In business for more than fourteen months, there is little to show from Sir Martin's venture, other than a campaign created for India.
With the layoffs on Tuesday of up to 100 people, the agency put out the same mealy mouthed PR releases we have come to expect in these circumstances. You can read them via the links on Wednesday's BrandRepublic Daily news bulletin.
Most pathetic is Enfatico's CEO statement... "We have several new business pitches in the works, and we are hopeful to announce some positive news on this front soon." Which is exactly what he said to AdAge six months ago. As I have repeatedly advised over the years. Why the hell don't these people "Shut the f**k up" until they actually have something to brag about.
My final forecast... Enfatico will be rolled into Grey or Y&R within six months... And the agency of the future will rapidly become the agency of the past.
Like every other company worldwide, the economic downturn has had an impact on our business and that of our client partner Dell. Despite our realignment, we believe in our business model, based on efficiency, integration and analytics. Our strategy puts us in a stronger position to maximize resources, eliminate duplication, deliver results and drive us through these tough financial times.
Beth@enfatico
Oh dear, company spokes-hack, Beth defends the Enfatico business model as... "efficiency" - Not when you duplicate everything that already exists within WPP... "Integration" - Isn't that what everyone claims these days? "Analytics" Yet another lame way of saying "Research." Note, there is no mention of "creativity" or "content." It's all about process, and unfortunately, that's something the wheels seem to be falling off!
Cheers/George
Sounds to me like they're business model ofthe future is simply saying "More bang for your buck" which would be an asset in an "economic downturn" rather than a liabilty, would it not ?
george is right
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George Parker
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