There's an interesting piece in The New York Times about how Amazon has begun a limited testing of its new Video on Demand service, which will replace its Unbox store. The big difference between the two is that the new service will stream movies through your browser rather than requiring you to download them and use Amazon's video player.
Users will also retain access to movies and shows they're previously purchased. The service is not expected to be particularly profitable; Amazon is most likely looking to the future. Which when you consider they didn't make a profit for the first ten years they were in business is proof that Jeff Bezos looks at business quite differently than most of Corporate America's senior management, who only seem to plan from quarter to quarter.
George Parker
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