Here in the US it's becoming obvious that Obama is jumping all over McCain when it comes to owning the Internet. Particularly when it comes to social networks. Taking the Big Three social networking sites -- where the junior Illinois senator beats the senior Arizona senator right into the ground, it's almost no contest.
On MySpace, Obama lists more than 401,000 friends to McCain's 56,000. A similar sevenfold gap exists on Facebook, where Obama supporters number 1,040,185 while McCain's clock in at 152,570. And on YouTube, it's like Obama and McCain operate in two separate layers of the atmosphere. McCain's channel, which has posted 208 videos, has been viewed 3.7 million times; Obama's more than 1,100 videos on his channel have been viewed 53.4 million times.
Obviously, age has a lot to do with it. Young voters are the savviest online users, and most of them flocked to Obama in the primaries. But the Internet's potential political effect is not limited to voters younger than 30. According to a study by the Pew Internet & American Life Project released last week, 46 percent of all Americans -- young and old -- have used the Web to get news about the campaign, share their opinions and mobilize friends, relatives and co-workers. And as Obama has demonstrated, online is where the money is.
George Parker
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