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Dell... Is it dead, doomed, or delightful? 

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I have to confess an ulterior motive with this post... Because I used to work on the Dell account for many years at both Chiat Day and later at GMO, I was intrigued today to read that Dell says its profit and sales grew in its fiscal first quarter, beating Wall Street's expectations in a sign the computer maker's turnaround efforts may be starting to pay off.

For the three months ended May 2, Dell says it earned $784 million, or 38 cents per share, up 4 percent from $756 million, or 34 cents per share, in the same period a year earlier. Dell says its revenue jumped 9 percent to $16.08 billion from $14.72 billion. Michael Dell is one very smart guy, and now that he's back at the helm, the results seem to be paying off.

Analysts, on average, had expected a profit of 34 cents per share on sales of $15.68 billion, according to a poll by Thomson Financial. The company says strong growth of commercial and consumer products and services and lower costs as a percentage of sales helped drive results. My only worry is that once the "Poisoned Dwarf's" new agency is responsible for driving sales, they may start going in the opposite direction! defies

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June 2, 2008 10:55 AM
 
Oh come on, Dell's advertising needs a shot in the arm it is largely terrible and forget able. It's machines are looking funkier and the idea of positioning itself as a Apple for the PC world makes sense.
 
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About this blog

MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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MadScam

Member since: 03 Jun 2008

Last login: 17 Nov 2009

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