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More Mobile Mayhem!!! 

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Couple of interesting comments on my last post about mobile advertising, which I thought merited a reply... So, here are my thoughts in answer to both Michael Byrne and Mel Carson...

Mel... I am ready to be convinced regarding the merits of mobile advertising. But as I said in the post, I lived through the bloodbath of the dot com implosion when people were spending obscene amounts of cash to build audiences before they had even worked out how to make money from that audience. The key question is... How many of those 500% more searches on the iPhone actually translated into sales? Yes, your company, Microsoft, is all over the potential of mobile... As you should be.

However, knowing that you are an incredibly smart and market driven company, I'm sure you're not putting all your eggs in that basket. As Michael would put it... Have you opened up a virtual store on Second Life yet? I sincerely hope not. Good comments though. That's what I think is the single most important benefit of blogging, the feedback. Which is why, on my US blog, AdScam, I am having a running battle with MediaBistro's ad blog... AgencySpy, which makes it almost impossible to make comments to posts. Keep commenting, I'll keep posting.

Cheers/George

Published May 28 2008, 09:03 PM by George Parker
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Comments

by Mel Carson
May 29, 2008 10:12 AM
 
We certainly aren't putting all our eggs in one basket. You can see that from the rebrand to Microsoft Advertising, the aQuantive advertising and the dealings with Yahoo! When we talk about mobile, we're not just talking about phones. There are iPods, Zunes, PSPs, all that can have content downloaded to them. The essence of mobile search is very much about local flavours, mapping, bars, restaurants etc. But there are branding opportunities within mail and news too. I don't think anyone's daft enough to throw oodles of cash at anything nowadays - the key question to me is less about the 500% iPhone searches generating sales, but are we ready for the time when buying products and services on mobiles is mainstream? Can we deliver?
 
 
by Alan Munro
May 29, 2008 4:10 PM
 
Zunes? How very loyal of you, Mel! ;-)
 
 
by Mel Carson
May 29, 2008 4:34 PM
 
Ha! They are wicked! George - Check one out the next time you're in BestBuy!
 
 
by George Parker
May 30, 2008 2:42 AM
 
Mel... Send me one, and I'll write a glowing review on all my blogs... If it warrants it... Hey, even if it doesn't... I am an AdHo!!! Cheers/George
 
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About this blog

MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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MadScam

Member since: 03 Jun 2008

Last login: 17 Nov 2009

Total Posts: 831

 
 
 
 

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