Over here, from some strange reason, everyone seems to think the sun shines out of CP+B's arse. So I was amused to read an article in current issue of FastCompany about Crispin Porter + Bogusky. It starts out by describing Alex Bogusky, who appears on the cover, as Jesus.
It then goes on to describe the knicker wetting expectations of the crowd at the Denver Ad Club as they waited for him to put in an appearance after opening the latest CP+B office in nearby Boulder. An office that was created primarily to handle the newly won Nike account. Unfortunately, just before the June issue of the magazine was published... Nike abruptly fired CPB, after one year of handling the account and the production of one TV spot that was widely seen as a disaster.
What's even funnier is Bogusky's comment that the agency is doing really, really well. This after the disastrous work for not just Nike, but also Hagar, Miller, Redenbacher and others over the last year or so. But then, I guess it all depends on what your definition of "really, really" is!
George Parker
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