So, the big on-line news over here in the States today is that Microsoft has bitten the bullet with its new strategy for beating Google, which is basically all about paying for results.
Microsoft Chairman Bill Gates announced the company's "Live Search Cashback" service this morning at an annual conference for online advertisers at MS headquarters. The service rewards people who use Microsoft's Live search engine to purchase products online with a cash refund. "We want to earn your loyalty and reward it with cash-back savings for your everyday online shopping," MS said in a statement posted on its Web site.
The new initiative comes as Microsoft is busting its chops to finalize a search advertising deal with Yahoo that Microsoft hopes will provide it with the audience it needs to compete with Google. Hmmm, long way to go there Bill.
To get the rebates, you have to register for a free account with Microsoft. Once your total cash-back rebate amount equals $5, this huge amount of money can be deposited in a bank account or a PayPal account or sent by check. Just don't go mad with that $5!!!
George Parker
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