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Steve Jobs... Picky... Picky! 

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Picked up an Interesting piece in The Guardian the other day talking about the well known story of Steve Jobs visiting PARC (Xerox's research center in Palo Alto) and being blown over by his first look at a GUI. So much so, that he immediately got his engineers working on its development, first with the Lisa... Remember that? Then in the Mac.

As the article points out, he missed the significance of other PARC riches, including Ethernet, OOP, scaleable type, laser printing etc, etc. Nearly all of which were brought to life by PARC engineers after they had left and started their own companies.

Funny thing is though... PARC is still there and still being funded to the tune of many millions a year by Xerox. And they've been doing it for thirty years. Unlike many other companies that merely pay lip service to research. Wonder how much Apple spends in comparison to Xerox?

Comments

May 20, 2008 9:49 PM
 
Do Xerox still allow members of the public stroll into their labs and knick all their best ideas? Maybe I should put off the summer holiday to Greece this year and visit California, should pay for itself in the long run.
 
 
May 22, 2008 1:58 AM
 
Chris... I think they've learned their lesson now. On the other hand you could always open a Starbucks in there. They seem to be everywhere else!!! Cheers/George
 
 
May 22, 2008 2:00 AM
 
Chris... You could proably just walk in there if you said you were delivering a couple of hamburgers or something... Then walk out as a rich man! Cheers/George
 
 
by Aroo
June 3, 2008 10:14 AM
 
Sure Chris - just pick a photocopier
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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