News out this week makes it official, Google has retained its spot as the world's most valuable brand in a league table that reveals the ever-growing power of IT companies and new media business models.
It would seem that the Google brand is worth more than $86.1 billion, up 30% on last year, according to the Brandz list from Millward Brown Optimor published Tuesday, which calculates the proportion of sales driven by brand. Two years ago, when Microsoft topped the list, (it's now at number three) Google ranked seventh.
Interestingly, Apple, which ranked seventh, reached the survey's top 10 for the first time. It also was the first time that RIMM's BlackBerry phone, ranked 51st, made the list at all. Things are changing rapidly.
George Parker
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