It's getting to be that time of the year when a young mans fancy starts to turn towards Cannes. Interesting to read in AdWeek about Mark Tutssel's thoughts on what he'll be looking for when he heads the Titanium and Integrated jury for Cannes 2008.
Seems like he gets a bit upset when people enter rubbish. Well all I can say, is if they are prepared to pay the absurd mega dollar entry fees Cannes charges these days, "let them enter rubbish" to paraphrase a long dead, headless, cheese eating, surrender monkey.
Speaking of monkey's, he quotes the recent Cadbury's "Gorilla" video as the kind of thing he thinks is great. His reason is that it's been seen on YouTube 12 million times, which is three times what Dove 'Evolution,' did. He doesn't say how much chocolate it shifted, but then, apart from the EFFIE's, no awards shows ever ask those kind of awkward questions. Oh, and can we take down the BrandRepublic "Cannes 2007" blog now? Subservient Chicken anyone?
George Parker
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