It seems like just over a year ago when Yahoo was making a big yahoo out of the fact that it was creating this wonderful new idea they were calling "Brand Universes" The plan was to have over a hundred of these destinations for consumers to celebrate brands.
Supposedly people with nothing better to do would wet their knickers at the prospect of going to a destination that featured user created videos, reviews, pictures, bookmarks and assorted junk about their favorite brand of sausage meat, or whatever.
But, only a handful of sites were actually produced, including those for Pirates of the Caribbean, Star Wars and Harry Potter. The initiative was formally shelved last week. Yahoo says it's so they can focus on their core assets such as news, finance, entertainment and sports. I say, it's 'cos it was a really dumb idea in the first place.
George Parker
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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