News today in the US that a California consumer is suing Dannon for false advertising claims for Activia and DanActive, the company’s "probiotic" yogurts, doesn't surprise me. The consumers lawyer charged that “Deceptive advertising has enabled Dannon to sell hundreds of millions of dollars worth of ordinary yogurt at inflated prices to responsible, health conscious consumers.” So what else is new?
I remember how just last year it turned out that the leading brand of guacamole being sold here in America didn't have a trace of avocado in it. Lots of soy beans, battery acid, reconstituted pigs toenails, ground up umbrella handles and green food coloring, but not a hint of guacamole.
First off, I blame consumers for believing all this crap. But secondly, I blame ad agencies for allowing themselves to help peddle this junk. I guess it has something to do with money... Dontcha think?
George Parker
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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