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Paris goes for the gold! 

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Just when you thought you'd seen every dumb celebrity endorsement ad ever produced, you need to check out the one just breaking in Germany featuring an all gold Paris Hilton promoting Champagne in a can! But not just any old champagne, this is Paris Hilton Rich Prosecco, (which isn't really champagne) and the talentless star, who will grace your New Years Eve party for a mere couple of hundred thousand is about to embark on a European tour to promote the stuff.

One of the truly awful bits is the fifteen second TV spot which looks like is was shot by an eight year old with a ten year old video camera. You'll be glad to know that even though the regular stuff is a respectable 10.5 percent alcohol, some of Paris's recovering alcoholic pals can enjoy the lower 6.5 percent breathalyser-busting, fruit flavored alternative. All of it sounds like crap to me, but maybe Paris will take a case or two on her upcoming humanitarian tour of Rwanda. I mean, who  needs food when you can pack a few cases of Paris's favorite tipple on the back of your camel?

Comments

December 15, 2007 1:32 PM
 
All I can say is thank god it's not french Champagne. Associating the mindless bore that is paris Hilton to a brand like Roeder, Bollinger or more marketing savvy brands like Moet and Piper would have been suicidal. I think what we can say is cheap alcohol for a cheap celebrity.
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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