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Is The Golden Compass turning into a lead balloon? 

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If you needed further proof that no one knows what they are doing when it comes to forecasting what people want, whether it be politics, music, films or advertising (particularly advertising,) it was the news that this weekends release, here in the US, of the expected block buster "The Golden Compass," did not live up to box office expectations after taking in a mere $9 million on the first day of its release on Friday.

Total weekend sales are expected to be about $28 million. Which when you consider it cost $180 million to shoot, it is now about to be regarded as a floperama! Maybe, just maybe, if someone in the film business decided to knock all the CGI, special effects, locations, and high priced talent on the head, and just shoot a good, but cheap movie, they might have a box office winner on their hands.

And who knows... They might have a movie worth watching... Maybe even a classic like "Plan Nine From Outer Space!"

Comments

December 11, 2007 5:33 PM
 
Being a fan of the books, I cringed a little when I heard they were making this movie. Haven't seen it yet (might go tonight if I can summon the enthusiasm) so won't comment on the film itself, but it is hardly a surprise that it is not going down well with American audiences. Whilst Pulman maintains it is not anti-religion, I think most inhabitants of the bible belt will be told to hate it, and probably campaign against it. The story covers some difficult themes, and although it undoubtedly contains a great deal of action to keep the CGI whizzkids busy, it is a deep, textured and thoughtful piece. My guess is it will do better in Europe.
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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Member since: 03 Jun 2008

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