With all the recent fuss about product placement, taking it to the extremes is "Cathy's Book"--a young adult novel with specific mentions of Cover Girl makeup products, which is not really a book, as it's been developed, and written by two guys who have never been adolescent girls and do not currently have daughters that fit this description. With the fake authors, illustrators, and the many marketing professionals involved, it's really just a shoddy marketing vehicle.
Loved this quote from one of those involved... "What we are selling here to the customer or the reader is an experience that transcends the book itself," said David Steinberger, president and chief executive of Perseus, the publisher. "The relationships with Beinggirl.com and Cover Girl are enriching that experience." Oh please! Just own up and tell us it's merely part of a rather nasty scheme to influence teenage girls. And is yet another tawdry marketing gimmick!
George Parker
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