I was interested to read what went on behind the scenes prior to Apple's British iPhone deal in yesterday's Daily Telegraph. A week before the Nov. 9 release of the iPhone in the U.K., the paper has published a long interview with Matthew Key, the O2 UK chief executive who negotiated the deal with Steve Jobs.
The story offers an interesting perspective on the iPhone, Apple, and its CEO/God/Jobs as seen through the eyes of a English toff. You can read the whole thing by following the link, but what struck me was how O2 disputes as “rubbish” reports that they struck what was called a “madly money-losing deal,” signing over to Cupertino as much as 40% of monthly revenues. Their response was “We don’t sign bad deals.” Yeah... But if I know anything about Steve jobs... It won't be a great deal either, and it'll be quite a while before they start making money any on it!
George Parker
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