Word here in the US is that Google is in late stages of talks with various wireless carriers, including Sprint Nextel and T-Mobile, about equipping cellphones with new software designed by the 800 pound Internet gorilla, according to insiders. This is just one of several ventures Google is making into the wireless market as it tries to expand its advertising empire to cellphones.
In addition to partnerships with wireless carriers, Google is also talking to software developers and handset makers. The word is that agreements could be reached during the next two weeks. Customizing handsets with a Google operating system would rewrite the traditional wireless business model. Today's wireless carriers and handset makers determine which applications consumers can access with their cellphones.
Google aims to break open these restraints by introducing a system that would be compatible with third-party features and services. In other words, software companies could design new features to work with Google's software. No doubt adding even more billions to the valuation of the company that will eventually control the universe!
George Parker
Blogging for:
Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 831
