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I'm with NASCAR... I'll have a shandy! 

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Anyone who's watched all those really bad American movies about stock car racing, or NASCAR, as they call it over here, might have the same problem I have of not being able to connect the "Good Old Boy - Super Macho" image of NASCAR with the fact that it's main sponsor has always been a so-called beer that's as close to real beer as their racing cars are to ride-on mowers.

So today's news that Budweiser will no longer sponsor NASCAR, and be replaced by a brand of brown colored water that goes by the name of Coors Light, leaves me even more mystified. Isn't this the sport that grew out of the old Moonshine runners of the deep south? I guess these guys must be confusing "EverClear" with "EverWatery!"

Although, I must say, every time I come back to Blighty, I am somewhat dismayed to see so many people in pubs downing pints of Bud and other disastrous examples of the brewers art.

Comments

September 27, 2007 11:07 AM
 
If you read Applebee's America by Sosnik, Dowd and Fournier the decision will become completely clear. Coors consumption and NASCAR consumption go hand in hand, along with voting Republican. Budweiser is favoured among Democrats, along with (bizarrely) pro-Wrestling. Interestingly, even though I am not an American, many of my brand preferences (Audi vs Saab, Brown Spirits over white, Dr Pepper over all other drinks) mark me out as a right-wing nutter). On the subject of taste in sports, I remember the Economist wrote a rather earnest piece once debating what should be added to the list of recognised OIympic sports. A reader wrote in from Alabama pointing out that, in his part of the world, nothing really counted as a sport unless it involved an engine.
 
 
September 30, 2007 9:32 PM
 
I also remember a few years ago, someone suggested darts as an Olympic sport, cos you could smoke fags and gett pissed while competing... Makes sense to me! Cheers/George
 
 
September 30, 2007 9:34 PM
 
Oh... Forgot snooker... 'Cos you can pee in the potted plants while competing. Cheers/George
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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