With all the bullshit about the Apple iPhone price cut, then the in-store rebate, I thought the best idea came from Mike Hinkle in web2journal.“What would be a more interesting is to come out with some special edition "early adopter" case for the iPhone attached to our $100 rebate. Make it Apple wicked cool, have Steve Jobs include 100 personally autographed, "Thanks for your support" letters in the whole batch.
Make it a Willie Wonka type event. Do it with style, make it fun, include your golden tickets in the refunds. It would create a sense of exclusivity and give those people a sense of value.” You just know the Apple Freaks would eat that up, buying ten of everything, just to get an autograph from God!
George Parker
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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