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If you're an Apple Freak... Nirvana is near! 

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I guess everyone over there is wetting their knickers with excitement at the news that Apple Inc is calling a London news conference next Tuesday as speculation mounts that the consumer electronics guru will unveil long-awaited plans to bring its iconic iPhone - Or, the "God phone," as it's known over here - to Europe before the end of the month.

No doubt you've read about all the crap hitting the fan when Uberfuherer Steve slashed its price by $200 dollars within weeks of Apple Loonies standing in line for days to be the first on the block to get the ultimate in "Cool." Then, he does a supposed mea culpa by giving everyone a $100 store credit, so they'll go out and buy even more Apple crap.

OK, a word of advice... Don't stand in line for the initial launch, wait a couple of weeks. It'll be cheaper, and you won't have to put up with the inane chatter of all the weirdos surrounding you.

Published Sep 13 2007, 03:41 PM by George Parker
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Comments

by IAN WHETTINGSTEEL
September 14, 2007 9:36 AM
 
"Apple crap"!!...take it you're a Windows PC man then George. Don't worry, you'll see the light one day.
 
 
by Gordon Macmillan
September 14, 2007 10:13 AM
 
I've said it before and I will say it again - I don't get the Apple reverence. The products are nicely designed, but never robust, and they are always (repeat always) overpriced. Steve Jobs must laugh his socks off that the audience keeps paying up. Suckers.
 
 
by 220807
September 14, 2007 11:17 AM
 
every ones a critic... shows the value of good branding. I guess some relationships are worth something
 
 
by IAN WHETTINGSTEEL
September 14, 2007 1:07 PM
 
I use a PC as well as a MacBook Pro, so I'm not a 'head in the sand' Apple user. I've never had any problems with any Mac's robustness. They don't crash either. The newer ones are stylish agreed, but they are also faster to load and work with. They are not just designed to look good, they work! I, and all the other people that use Macs are not 'suckers'. We're using the best tool for the job, not settling for the (sometimes) cheaper, less efficient alternative. Try one, you may be surprised if you can get away from 'thinking like a Windows user'.
 
 
by Gordon Macmillan
September 14, 2007 1:19 PM
 
I wrote this as part of a piece in the Indy last year: In its early days Apple was seen as almost a rebel brand, which appealed to a community of creatives and geeks. And in design terms, Apple was the technology that was made for creative people: journalists, designers, programmers, writers' people who had a less mainstream take on life. The company built up a strong following as a result. But Apple wasn't just about appearances. The most important thing about Apple was what it wasn't. It wasn't another IBM. It wasn't Microsoft. People saw it was offering something different - something that complemented a less corporate-driven lifestyle. Of course, personalities were involved. While a cult grew up around Steve Jobs, Bill Gates was seen by Apple's users as an antichrist figure. In their eyes, he was the head of amassive company that wanted to take over the world, that wanted its stuff on every desktop. They always thought Steve Jobs was fighting from the other corner. They thought he was bringing diversity to their desktop, and to their world. When Apple was driven to the brink, it fought back - first with the iMac, and then with the iPod and iTunes. When the iPod took off, Apple broke away from its core group of users to become something global, a company whose appeal extended far beyond its traditional advocates. Suddenly, the people who were using iPods were not the people you might have associated with the brand say two years beforehand. But the Apple had been on the way back well before the iPod. The iMac and iBook started the resurgence, because these funky luminous plastic machines were on everyone's desk. They played on what Apple has always played on - this is not just another computer. Its advertising was saying "Think Different", and, with the iMac, genuinely looked different, too. In reality, Apple may not have been that different from any other computer company, but the people who bought its products bought into the idea. Now there are different categories of Apple users. There are those who have been with Apple all along, and there are those who love their iPods, but who, likeme, have never really liked Apple. So the company is in new territory - it has a new audience, which doesn't have the devotion traditional Apple users have. Apple has become ubiquitous, which has changed the brand beyond recognition, and, perhaps that's the real reason some of the shine has come off. It's just not as special as it was. Gordon MacMillan is the editor of Brandrepublic.com
 
 
by IAN WHETTINGSTEEL
September 14, 2007 1:55 PM
 
I agree with some of your comments, but your article doesn't substantiate your comments that Macs are "never robust", "always (repeat always) overpriced" and their audience are "suckers". Fitness for purpose. Works for me.
 
 
by John Abbott
September 14, 2007 2:01 PM
 
Excellence will always be disputed but the current raft of young owners will always remember these days of fantastic iconic products, that is why Apple are on a winner for the future. They lead but evolve as well !
 
 
by Gordon Macmillan
September 14, 2007 2:16 PM
 
Okay, I take back the suckers thing. See I took it back, but as for the overpriced that stands.
 
 
by IAN WHETTINGSTEEL
September 14, 2007 2:39 PM
 
One down...two to go. How are PCs more robust? Or shall we just end it here? Anyway I would have thought that credibility suffered as soon as Gwyneth Paltrow named her daughter Apple. Better than 'Windows' I suppose.
 
 
by George Parker
September 14, 2007 11:00 PM
 
Wow... NINE comments... I really opend a can of worms here. I'll do a post on it right away. Check it out... Cheers/George
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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Member since: 03 Jun 2008

Last login: 17 Nov 2009

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