When I was in the UK in early June, there was a lot of talk about how Facebook is rapidly catching up to MySpace in the social networking arena. Particularly in the marketing and advertising space. And, I have to admit, I use it in preference to the overly "Yuppiefied" LinkedIn, and the extremely juvenile "MySpace." Which apart from the fact that it's graphics really suck... It belongs to the "Wizened of Oz," and I wouldn't use anything he has his Antipodean paws in.
Anyway... The news today is that the largest social networking site in Great Britain, Ireland, Australia and New Zealand is, San Francisco based, Bebo. And now Bebo has cut a deal with Microsoft and plans to launch a new Microsoft-powered instant-messaging program this fall, which is reputed to be a first in the social networking racket.
The deal signals early, if niche, support for a Microsoft plan to build a business around letting other sites incorporate its Windows Live Web services. Which only goes to prove, you should never buy a two year start up for billions, when you can buy it two years from now for trillions.
George Parker
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