When "The Wizened of Oz" (Rupert Murdoch) finally gets his gnarly old hands on the Wall Street Journal... And he will... 'Cos what the Wizard wants, the Wizard gets - Everyone assumes he'll do a Sun and stick naked birds with big knockers on page three, and procede to make the editorial content even more conservative than it is right now. Which is well nigh impossible if you've ever read the close to fascist content of the back of the paper.
Anyway, the one thing he can't look forward to is the continuing dumper loads of ad revenues from IBM. 'Cos whereas when I used to work on it for Ogilvy a few years ago, it was the number one advertiser in the WSJ, it has now, according to AdAge, dropped to number nine. In fact I've noticed a continuing decline in technology advertising in the Journal and just about every other general business publication over the last few years.
The ad biz should thank God for all the consulting, financial services, cars and watch companies that seem happy to run the same ad featuring Tiger Woods in every single issue of every single business publication. I suppose if we didn't have a Tiger Woods, we'd have to invent him!
George Parker
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Last login: 17 Nov 2009
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