News on the US beverage scene is that the world's biggest brewer of beer, Anheuser-Busch is getting into the bottled water game. Which smacks of redundancy to me, as most of the beer it brews tastes like water anyway. The maker of some of the most pathetic beers on the face of the planet, announced today it would become the master distributor for Icelandic Glacial super-premium natural spring water in the U.S. A-B will take a 20% ownership in Icelandic Glacial, which sources its water from the Olfus Spring in Southwest Iceland.
Which reminds me of a scheme a few years ago, when some idiot came up with the idea of towing icebergs down from the Arctic, then melting and bottling them when they got to California. The whole thing fell through when someone pointed out that by the time they got to LA, you could probably fit what was left in a single bottle.
Anyway, most bottled water is a giant scam, having been filled from sewer pipes in Newark, New Jersey in the US, or the Manchester Ship Canal in the UK. Still, advertising it keeps layabouts like us off the streets!
George Parker
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Member since: 03 Jun 2008
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