Ever since the news a couple of weeks ago that Anheuser-Busch, maker of the world's worst beer, had decided to pull the plug on its ill-fated attempt at creating a Web channel... "BudTV," there's been all kinds of chatter about whether or not it's completely dead, or just being revamped.
The latest is that it will survive, but with massive modifications. The main thing seems to be the realization by Bud that their audience is a little less than "sophisticated." This means Webisodes will shrink from 5 minutes to 30 seconds... Mmmm, sounds like a TV spot to me. I guess that also gives you more time in the bathroom to get all that "beer made from rice that tastes like water" out of your system.
They have also come to the conclusion that some of their content was a little too edgy for the typical Bud drinker. This probably means less erudition and a lot more talking frogs. Sponsorship will also concentrate on NASCAR. Probably 'cos drivers can drive their ten million horsepower chariots 500 times round a circular track while drinking Bud Light, as the almost zero alcoholic content will have absolutely no effect on their driving skills (what skills?) Anyway, NASCAR fans only go to the races to watch the crashes. Maybe they should get the talking frogs to drive the cars.
George Parker
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