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Chickens go "Cold Turkey!" 

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Remember the famous American campaign of many years ago for Perdue Chickens... "It takes a tough man to make a tender chicken?" It won a ton of awards and if you dig out all those awards annuals you've got down in the garden shed covered in compost, you'll come across it.

Well the news just out today from the Tyson chicken company that it will no longer use antibiotics when it raises the little cluckers, might encourage some smart assed ad guys to come up with some pretty provocative advertising... But no, we're going to get a $70 million ad campaign aimed at mothers, featuring the tagline “Thank you.”

Wow, that'll get em fighting at the check out lines to be the first on the block with a drug free chicken for dinner. It'll also make all those people who patronize places like Kentucky Fried Chicken feel good that their deep fried in axle grease, soaked in sodium baths 'til they have the consistency of well boiled rag, chicken bits, are no longer injected up the arse with antibiotics, steroids and various other enemas. On that note, I'll say "Thank You!"

Comments

June 21, 2007 3:14 PM
 
No doubt they didn't want to draw attention to their drug peddling past in case some bloke with huge tits, a shrunken penis and very nice skin sued them for the damage done before their little chickies came off the hard stuff. When it comes to a battle between the creative team and the lawyers, you know who's going to win...
 
 
June 22, 2007 6:10 AM
 
Alan... Shakespeare got it right... "Kill the lawyers." Having worked on IBM off and on for many years, that is one company that hires more lawyers than tea ladies... And the tea ladies do more worthwhile work. Cheers/George
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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