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"Bonzai" and all that stuff! 

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So Nissan has a new car "Dualis," which I think is only available in Japan so far. Looks nice, but it comes with a strange (maybe not for Japan) marketing concept... "The Power Suit!" I guess the idea is that the car turns you into some kind of "Transformer Robot" so you can leap over traffic and shit like that.

The Web site is really nice and within it is the TV campaign which is pretty stupid. But then again, having been to Japan a few times, I understand they do things very differently there. That's why one of my all time favourite movies is "Lost in Translation." Still check out the Web site. It's an interesting concept, but as I say, the TV is rather stupid... But maybe that's just me. Saki anyone?

Published Jun 11 2007, 06:53 PM by George Parker
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by Robin Grant
June 12, 2007 12:01 AM
 
George - in the UK the car is called the Qashqai, and I have to say I think the European microsite (go in via nissan.co.uk -> Qashqai -> Experience the Qashqai - done by Duke Interactive in Paris, owed by Avenue A/Razorfish, now owned by Microsoft) is even better (and you should also google "Qashqai Games").
 
 
by George Parker
June 12, 2007 4:48 AM
 
Robin... Thanks for that. I'll check it out, then do an update post. Problem here is that we don't get many of the small Japanese or European cars. The Mini is starting to change all that, but most people here are still hung up on their "Gas Guzzlers." Cheers/George
 
 
by Robin Grant
June 12, 2007 8:56 AM
 
Goerge - it's not exactly small - the whole point is that it looks like an SUV (but isn't - think an oversized VW Golf).
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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Member since: 03 Jun 2008

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