(You can see some of the ads on my web site). Instead of getting down in the trenches with everyone else selling through retailers and VAR's they perfected both their "Just in Time Manufacturing" model, since copied by many other companies, and more importantly they fine tuned their advertising to the point were it made them the biggest PC company in the world.
Don't forget... If you're selling direct, if the ads don't work... You're out of business. But eventually all things change. Today's news that Dell is about to start selling through Wal-Mart is a good indication that not only is the PC market like selling any other commodity, it's also extremely price sensitive. Wal-Mart certainly has the geographical coverage, but it doesn't have the cachet of higher end retailers. It'll be interesting to see how this plays out.
George Parker
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
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