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You have to love this recent bit by Stanley Bing who writes a regular column for Fortune. It’s his take on the archetypal help wanted ad… 

  Advertising executive

Create perceived need/value for inherently generic or worthless products

 

$$: Ground-level workers with writing ability move quickly to the top, immediately snagging low to mid-six figures; those who can spin mythological concepts surrounding quotidian household objects can command up to seven figures.

 

The upside: Great expense account living, see your handiwork everywhere, the wonderful feeling of being creative and corporate at the same time.

 

The downside: Must take meetings with the AFLAC duck. (a long running talking duck campaign for an insurance company)

 

The dark side: You're considered a dinosaur at forty.

.

It all makes sense to me!  

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About this blog

MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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MadScam

Member since: 03 Jun 2008

Last login: 17 Nov 2009

Total Posts: 831

 
 
 
 

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