You have to love this recent bit by Stanley Bing who writes a regular column for Fortune. It’s his take on the archetypal help wanted ad…
Advertising executive
Create perceived need/value for inherently generic or worthless products
$$: Ground-level workers with writing ability move quickly to the top, immediately snagging low to mid-six figures; those who can spin mythological concepts surrounding quotidian household objects can command up to seven figures.
The upside: Great expense account living, see your handiwork everywhere, the wonderful feeling of being creative and corporate at the same time.
The downside: Must take meetings with the AFLAC duck. (a long running talking duck campaign for an insurance company)
The dark side: You're considered a dinosaur at forty.
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George Parker
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