Contenders for the $175 million Miller beer account are now down to three agencies. Both Miller Lite and High Life are up for grabs. Still in the running are Saatchi & Saatchi (the one without Morris and Charlie); Bartle Bogle Hegarty; and Young & Rubicam. Dropping out from contention were the New York offices of Mother and Nitro.
What strikes me is that Y&R is the only original American agency in the entire bunch… Yes these are the US offices pitching the business, but they all share a British heritage (OK, Chris Clarke’s Nitro came via Australia and China.) I do hope someone has informed the Queen of this happy situation. When I first came here, it was David Ogilvy and I carrying the flag… OK, there where a few other Brits before me, but they’re all dead now!
Let’s hope the winner can do better than Crispin Porter + Bogusky’s abysmal “Man Laws” campaign featuring Burt Reynolds and about a million dollars worth of plastic surgery.
Maybe it’s time to bring back O&M’s “Cat Fight” featuring semi-naked, big breasted women fighting in liquid concrete, which in the never aired version, ends with a kiss… You can find it on YouTube… Very tasty! I’m sure David would have been proud.
George Parker
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