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I'll have a pint of that Budweiser "Rice Juice," Ta! 

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I had to laugh when I read in today’s BrandRepublic that the London Organising Committee of the Olympic and Paralympic Games (LOCOG) is lining up a beer brand to fill the final tier-one domestic partnership category for London 2012.

So why am I laughing… Because, so-called “Industry sources” are saying that Budweiser will probably get the nod as the official beer of London 2012. Doesn’t anybody remember the near riots in Germany when “Bud” was named as the “Official beer of The World Cup?”

Not only was it the only beer available in stadiums, people wearing gear with competing brand logos were required to strip off and dump their clothes in dustbins! As one German put it… “You can’t drink this crap… It’s only fit for washing your car!” Plus, as it’s made from rice (doesn’t that make it Saki?) It didn’t meet the legal definition for beer in Germany.

The only thing worse than a “Bud,” is a “Bud Light.” Besides which, what the heck are we doing with a “Made under license” pseudo American product as the “Official Beer” of the London Olympics?  I just hope CAMRA gets on the case! 
Published Mar 27 2007, 05:51 PM by George Parker
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by Alan Munro
March 28, 2007 11:32 AM
 
Perhaps anything that reduces the cost of the London Olympics to the UK taxpayer (and Stupidity Tax payer - otherwise known as The Lottery) should be welcomed. Every one knows that the 'Official' products are only selected because their manufacturers paid the most money - it's hardly an endorsement of their quality. If anyone wants evidence of this then, I agree completely with you George. The fact that Budweiser, a beer for non-beer drinkers, could even be considered is proof positive that the whole thing's just a cynical auction where big budgets win every time. That probably makes Budweiser a perfect fit for London's Olympics.
 
 
by Michael Byrne
March 28, 2007 2:23 PM
 
Of course, we all know how tremendously important a beer is when you're running 100m or chucking a javelin. Now, if it was to be sponsored by Deuchars... that'll be the day. Still can't get over Bud being made from rice... I knew there had to be come reason I didn't touch the stuff.
 
 
by George Parker
March 29, 2007 2:48 AM
 
Alan... I had the misfortune to be at the Atlanta: Olympics a few years ago... Everything was sponsored and covered in logos and ads... It was awful... But on the other hand... Atlanta actually made a profit... Poor old London will be paying for this for years. Michael.. It actually lists it as the main ingredient on the label (In the US... Don't know about the laws in England) 'cos rice is cheaper than grain... And most of the people who drink it would know the difference. I'm waiting for when they have darts as an event, then you can drink and smoke while competing. I remember years ago when, I think, "Not the Nine O'Clock News" did the Darts contest, with the winner being the one who drank the most, very mixed, drinks. As they came up to the "Okie" Funny as hell. Cheers/George
 
 
by Ian Gee
April 2, 2007 11:00 AM
 
George, Get it right - it's an 'oche'. (Unless you're in Oklahoma, it seems).
 
 
by George Parker
April 2, 2007 2:15 PM
 
Ian... Unfortunately you can't find that in an American dictionary. Or buttie, or wanker... Strange. Cheers/George
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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