Using footage of 'Rid's 1984 Super Bowl spot, I have to wonder if notoriously fickle Steve Jobs is pleased or pissed. Maybe the fact that whoever did it CGI'd an iPod on the hammer throwing girl might please him, ‘til he gets to the end of the spot and see’s how they’ve bastardized the Apple logo. I've seen Steve kill people for less!I wish I had a dollar for every client that asked me for a '1984' Spot. Then I tell them that at the time it was the most expensive commercial ever made. Initially the Apple board hated it and tried to sell the air time.
Fred Goldberg, President of Chiat SF did four focus groups to prove that it was a great spot. Every person in every group hated it. And finally, it only ran ONCE. Which is one of the reasons why it remains so famous. That usually shuts them up.Hats off to my old mate Steve Hayden, and of course Rid, for the original concept. And on a final note… Do you know any client you’ve ever worked with who after making the worlds most expensive commercial would have the balls to run it just once?
George Parker
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