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Remember when stars used to be in movies? 

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There’s a really interesting piece in the Sunday L.A.Times about the continuing decline of the movie business for all kinds of reasons, but what I found interesting was that at the same time there is an increase in the desire for information about the people in the movies. This is particularly important to young people, in which being seen as part of an informational elite — an elite that knew which celebrities were dating each other, which had had plastic surgery, who was in rehab, maybe shaved heads are back in style etc. — was more gratifying than actually seeing the movies they were appearing in.

If you extrapolate this, it means the primary function of the studios is essentially to provide star gossip for the entertainment press and TV. Both the US and the UK are awash with magazines and TV shows dealing with celebrity chit-chat… Which now of course covers the sports world as well.

No wonder we’ve witnessed an orgasm if trivia about the move of “Posh & Becks” to La La land later this year. I mean this is two for the price of one, sports and glam, all wrapped up in a $250 million package. We can expect to be bombarded with that ‘til “Becks” finally wraps up his sporting career and “Posh” gives up trying to resurrect her show biz one. But by that time, we’ll probably all be dead!

Comments

February 28, 2007 1:26 PM
 
Blockbusters are on the decline but it seems to be a bit of a golden age for smaller, more interesting films that aren't designed as star vehicles. Maybe what we're reaching is an end to film studios being able to guarantee a films success just by sticking the right star in it? Anyway, I agree with you - the outcome is that there is a gap in the market to be filled by people like Posh'n'Becks and Paris Hilton et al.
 
 
February 28, 2007 10:57 PM
 
Jen Interesting that one of the networks here in the US just announced they would not mention Paris Hilton for the next month. If, however she should be caught shaving her head, or jumping out of a car sans knickers, all bets are off. Cheers/George
 
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MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

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George Parker

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