Here’s one you can put in the “Well… Duhh” column! After spending obscene amounts of money on all kinds of esoteric research, American social scientists have come up with the startling revelation that people have a harder time coming up with alternative solutions to a problem when they are part of a group, than when they sit in isolation, picking their nose and scratching their bum. Well, that’s not exactly the word’s they used, but if you’ve ever worked in a BDA (Big Dumb Agency) you know exactly what I’m talking about.
These, about to win the Nobel Prize for “Obviousness” researchers speculated that when a group of people receives information, the inclination is to discuss it. The more times one option is said aloud, the harder it is for individuals to recall other options, as was explained by a professor of marketing. Well yes… And he’s probably an MBA! So, he obviously knows which end of his chip buttie the “Daddies” is on.
The same professor said individuals, whether students, executives or football fans, should take time to consider the facts on their own before coming to a consensus.
Well yes, unless those self same football fans are kicking the crap out of you ‘cos you failed to reach a consensus that your team was a bunch of wankers!
George Parker
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