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Those who are about to die... Salute the networks! 

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In all the years I’ve been over here, I am still amazed at the parochialism of the average American. It’s not that so few of them have ever traveled outside the country (less than half the sitting members of Congress have a passport,) it’s the lack of knowledge and interest of things non-American.

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This is particularly true when it comes to sports. That’s why the winners of national championships for everything from baseball, to football, (American style) to NASCAR, to rodeo bull riding, are unabashedly referred to as “World Champions.” Every four years, when suffering through the TV networks airing of the Olympics, you soon realize that 60% of the coverage is of American athletes, with the other 40% being reserved for stories of the sacrifice and dedication of those representing their country… Which is always America.

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At the time of writing, millions of dollars in sponsorship are being lavished on teen-age golfer, Michelle Wie, who has never won a single tournament, but may do one day. Unlike the millions currently being paid for the services of tennis “Babe” Anna Kournikovia, now an American, who also has never won anything, and at this stage of her career, never will.

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Best of all, a recent American book, “Sports Cinema: 100 Movies” lists and ranks the great sporting movies of all time. Three British ones actually make the list. I’ll let you guess which. But the real pisser is… Coming in at number 33… “Gladiator!” As the author puts it… Yes it was a sport in its time… Losers went home in a box, or were eaten! Well, at least the director was British. 

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About this blog

MadScam

An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
 

About the author

George Parker

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MadScam

Member since: 03 Jun 2008

Last login: 17 Nov 2009

Total Posts: 831

 
 
 
 

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