http://community.brandrepublic.com/blogs/lazar_dzamic_blog/archive/2008/05/23/want-to-improve-itv-use-mobile-phones-as-remote-controllers.aspxiTV as a digital marketing channel is in dolldrums. There is a simple solution for revolutionising it. There was an interesting piece of statistics in one of the recent issues of a digital trade magazine: the market for the interactive TV advertisingenCommunityServer 2007 SP2 (Debug Build: 20611.960)