Long tail works - even if your media budget is only £30 per month!

Long tail works - even if your media budget is only £30 per month!http://community.brandrepublic.com/blogs/lazar_dzamic_blog/archive/2007/07/26/long-tail-works--even-if-your-media-budget-is-only-30-per-month.aspxTwo examples of how nano-sized businesses exploit cost-efficiencies of difital media I've recently redecorated my house and one of the jobs was to paint the front door. One of my friends is doing spray-painting and he kindly accepted to help me. HisenCommunityServer 2007 SP2 (Debug Build: 20611.960)re: Long tail works - even if your media budget is only £30 per month!http://community.brandrepublic.com/blogs/lazar_dzamic_blog/archive/2007/07/26/long-tail-works--even-if-your-media-budget-is-only-30-per-month.aspx#18704Fri, 21 Sep 2007 15:08:33 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:18704cass staintongood to have non-US examples, thank you. Recently been reading books about 'new rules of marketing & PR' but all examples have been US. Mind you, so have authors so perhaps explains it, rather than thinking UK lagging behind<img src="http://community.brandrepublic.com/aggbug.aspx?PostID=18704" width="1" height="1">