http://community.brandrepublic.com/blogs/lazar_dzamic_blog/archive/2007/11/20/reality-in-marketing.aspxThe best way to check who is focussing on substance and who on spin. Read last year&#39;s trade press. Exactly the same time last year: day, week and month. Flick through the old issues of Marketing Week, NMA or Revolution. You are likely to come acrossenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/lazar_dzamic_blog/archive/2007/11/20/reality-in-marketing.aspx#18695Wed, 21 Nov 2007 11:34:12 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:18695Hugh BessantWhat about the frying pan and the fire?<img src="http://community.brandrepublic.com/aggbug.aspx?PostID=18695" width="1" height="1">