Somehow, this dreadful way of measuring web effectiveness has reared its ugly head again
It used to be only a measure of a server load - and utterly meaningless for marketing. However, recently, even experienced online marketeers have started using 'hits' again to highlight the success of a particular online campaign or a site.
But, this time, the meaning is different: instead of 'an element of a web page', a hit now means either 'a page view' or 'a visit'. Not sure which one, really. Another thing that is not clear, if it means visits, is it any old visit, or a unique visit.
So, to do a favour both to ourselves and to our clients/audiences, can we get rid of hits again, please, and stick with more precise measures. This is not the early days of the web anymore, you know...
