http://community.brandrepublic.com/blogs/ladygeek/archive/2009/05/11/every-brand-needs-a-moral-contract-to-attract-women.aspxThe latest N-vision data highlights 50% of women buy fair trade products compared to 35% of men. Women are 10% more likely than men to boycott those manufacturers who contribute to pollution. Women are 5% more likely to consider themselves as ethicalenCommunityServer 2007 SP2 (Debug Build: 20611.960)