Lady Geek - All Comments

re: Technology: Is it different for girls?

Andrea Learned — Wed, 18 Nov 2009 22:25:51 GMT

Thanks for the comprehensive look and history on this, Belinda. With as much as the consumer electronics industry in the US, at least, has been publicizing their numbers on sales to women - it IS a wonder that so many brands continue to flail at this. Thinking pink is, bizarrely, the default mode for marketers in this very traditional industry. The fact that Dell's Della effort was so quickly shot down by the twitter- and blogospheres makes me think that perhaps some of these brands will be sure to do a "gender assumption check" before they launch their next marketing to women efforts. Design, color and aesthetics are important, but - from the looks at Apple's iPod sales.. more than women are interested in those things. And, more than men are looking at the functionality and tech specifics - just as you write. Your post should be required reading for all marketers in the tech realm.

Social comments and analytics for this post

uberVU - social comments — Wed, 18 Nov 2009 11:54:38 GMT

This post was mentioned on Twitter by MariaBarrett: RT @contrafactos Technology: Is it different for girls? http://ow.ly/D6A1

Twitter Trackbacks for Technology: Is it different for girls? - Lady Geek - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Tue, 17 Nov 2009 18:56:40 GMT

Pingback from Twitter Trackbacks for Technology: Is it different for girls? - Lady Geek - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

re: Technology: Is it different for girls?

Claire Foss — Tue, 17 Nov 2009 17:32:34 GMT

I completely agree with this, especially the bit about treating girls and young women alike. My six year old cousin may appreciate a glittery pink phone, but I certainly would not.

Heroes of The Mobile Screen Conference- Dec 7th - Lady Geek … Mobile CHN

Heroes of The Mobile Screen Conference- Dec 7th - Lady Geek … Mobile CHN — Fri, 06 Nov 2009 18:49:43 GMT

Pingback from Heroes of The Mobile Screen Conference- Dec 7th - Lady Geek … Mobile CHN

How to Find Honest Advice About Colorado Mortgages | Mortgage Finance Wisdom

How to Find Honest Advice About Colorado Mortgages | Mortgage Finance Wisdom — Wed, 28 Oct 2009 22:57:47 GMT

Pingback from How to Find Honest Advice About Colorado Mortgages | Mortgage Finance Wisdom

Twitter Trackbacks for Technology & Fashion: A match made in heaven or hell? - Lady Geek - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Wed, 28 Oct 2009 07:36:36 GMT

Pingback from Twitter Trackbacks for Technology & Fashion: A match made in heaven or hell? - Lady Geek - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Valuable Internet Information » Technology & Fashion: A match made in heaven or hell? - Lady Geek …

Tue, 27 Oct 2009 14:58:35 GMT

Pingback from Valuable Internet Information » Technology & Fashion: A match made in heaven or hell? - Lady Geek …

Technology & Fashion: A match made in heaven or hell? – Lady Geek …

Technology & Fashion: A match made in heaven or hell? – Lady Geek … — Tue, 27 Oct 2009 14:29:28 GMT

Pingback from Technology & Fashion: A match made in heaven or hell? – Lady Geek …

re: Tech Retailers Add No Value

John Gallen — Thu, 22 Oct 2009 10:02:20 GMT

I couldn't agree more. The really ridiculous thing is that even the dead plastic phones get pilfered.

I’d like to see a little ‘testing bay’ or something to that effect. Like a changing room or something where you can go in and make calls, surf, etc. I’m sure all the big retailers could afford a few sims dedicated to such a service.

I did like the O2 and Vodafone offers that are out there at the minute where you get to take their broadband away for a week for free. I did hand both back very disappointed with the speed. Particularly the ad claims of 8MBs – it barely scraped over 1/3 of that at the best of times.

re: I am not quite good enough

John Gallen — Fri, 16 Oct 2009 11:57:53 GMT

Tom Cruise is small... and annoying

Honest advice for women - Lady Geek - Blogs - Brand Republic | InOnlineDating.Com: Online Dating Made Easy

Wed, 07 Oct 2009 17:28:08 GMT

Pingback from Honest advice for women - Lady Geek - Blogs - Brand Republic | InOnlineDating.Com: Online Dating Made Easy

Twitter Trackbacks for Honest advice for women - Lady Geek - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Wed, 07 Oct 2009 15:06:58 GMT

Pingback from Twitter Trackbacks for Honest advice for women - Lady Geek - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Honest advice for women – Lady Geek – Blogs – Brand Republic

Honest advice for women – Lady Geek – Blogs – Brand Republic — Wed, 07 Oct 2009 14:59:55 GMT

Pingback from Honest advice for women – Lady Geek – Blogs – Brand Republic

re: Honest advice for women

Belinda Parmar — Wed, 07 Oct 2009 11:00:03 GMT

I agree its pleasing to do things yourself. My point is because of the way tech companies been communicating to us over the last 10 years, that most women (who are not tech literate like you) do not find pleasure in trying to set something up when you have no idea where to start, read a manual which will take time you don't have, or have to ask some spotty teenager in Currys who makes you feel like a complete idiot.