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Every Brand Needs an Enemy

Adam Morgan writes very eloquently about the value of monsters and the value they have in stories: raise the stakes, add drama and conflict and most importantly give the 'hero' an adversary and position the hero as being the virtuous one to save...

Posted Oct 21 2008, 09:15 AM by Belinda Parmar with | with no comments

Filed under: technology, women, brand, monster, enemy

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Every Brand Needs an Enemy