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Honest advice for women 

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I was chatting to a smart single twenty-something about dating. She wants a boyfriend but is too shy to go onto a dating site and feels uncomfortable touting her wares and telling everyone how beautiful she is (interestingly even the most unattractive men do not seem to suffer from this fear). She told me that she'd been using a site called datemyfriend.net: The idea is that your friends write your profile. Instead of having to blow your own trumpet, your friends showcase your talents and acts as your honest-broker. This is a much more comfortable way of approaching the dating scene because your friends can take care of the most frightening bits leaving you to focus on the pleasure. This aligns to how many women I meet have a fear of technology: There is an embarrassment and guilt that surrounds not knowing the difference between a megabyte and megabit. Between not knowing if you are connecting via a network, Wi Fi or 3G. The tech companies have been confusing and bamboozling us for decades. There is an opportunity to take the fear out of technology for those women who are not technology-literate and dread buying technology. What if you could go to a neutral broker and give her your requirements online? She could come back with a series of recommendations as to what most suits you. What if you could have a planning meeting once a year with someone who would come to your home and assess your current network and requirements, and make you a "technology roadmap"? This person would be like a "personal shopper" for technology. An ITA, sort of like an IFA but for technology. Whilst technology companies are realising the advantages of post-sales support such as the Apple Genius-bar and Carphone Warehouse's Geek Squad, no-one is taking the fear out of the pre-sales process, certainly nobody who can offer independent strategic advice. With women spending more on technology than ever before, it might be a good place to start.
Published Oct 07 2009, 09:59 AM by Belinda Parmar
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by Sarah Waite
October 7, 2009 10:27 AM
 

Hmm, not sure I agree - I'm always proud of myself when I know my tech.

My dad ordered a camera online a few weeks back... and when it arrived, he hated it. I told him he should order mine - and explained all the features and benefits. I felt somewhat smug when he agreed.

This week I kept getting messages that my "start up disc" was full... so I researched online and fixed the problem myself! Almost as pleasing as when I learnt how to change a car tire by myself.

In general, I think the reason people don't like online dating is because it's synonymous with feeling like you've given up on yourself.

 
 
by Belinda Parmar
October 7, 2009 12:00 PM
 

I agree its pleasing to do things yourself.  My point is because of the way tech companies been communicating to us over the last 10 years, that most women (who are not tech literate like you) do not find pleasure in trying to set something up when you have no idea where to start, read a manual which will take time you don't have, or have to ask some spotty teenager in Currys who makes you feel like a complete idiot.

 
 
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Lady Geek

Lady Geek is about women and technology and explores the failings of many tech and gaming brands to connect to women.
 

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Belinda Parmar

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Lady Geek

Member since: 17 Aug 2008

Last login: 18 Nov 2009

Total Posts: 54

 
 
 
 

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