Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

 

Directory

 

Honey I shrunk the Mac 

Comments:8   Add your comment

My Asus EEE. I love it. Its cute. Lilliputian. Compact. And most importantly it fits perfectly into my handbag. The Asus EEE has taken the market by storm (PC Pro, Gizmodo). I've already put my order in for the next upgrade which will arrive tomorrow (eee 901 with increased storage and CPU upgrade). Even Dell have recognized that the micro-laptop is the next big - their Dell E series looks like a flattering imitation of the original EEE. Dell seems to have gone all out for copying asus, even down to bundling a Linux operating system instead of Microsoft Windows which has been a compulsory feature of just about every Dell sold in the last ten years. There's even a new name for this kind of dinky laptop: "mobile internet device" or (MID).

But not everybody loves these new gadgets: One female friend of mine claimed that she loved it, however she told me "at the end of the day, still not a mac." I explained that it was a 10th of the price of a Mac and not ten times inferior from a performance and usability perspective. But what ever I said, I could not convince Sarah. To quote Carrie Bradshaw,

"this was not about logic, it was about LOVE."

(cheesy quote I know but reflective of the whole film)

If ever a brand was about pure unadulterated love, its Apple. Its a the world's 7th most valuable brand, worth a staggering $55billion. Its is a Lovemark for so many people. Sarah anthropomorphised her mac in no uncertain terms;
"My Baby is old now. Arthritis has worked her spine for a while, but she is still going strong. Her memory is remarkably good considering all the strange things I have introduced her to. I love my Baby.. I can’t be mad at her. When her metallic voice speaks out “It Is _Not_ My Fault…” all I can say is: “I know, Baby… I know. I gave you a bad command, and I’m sorry. Let’s try again.”

Whilst I agree with neurologists, people are approx 20% rational and 80% emotional, I am left feeling that the love for Apple seems misplaced when there are so many better or equitable products on the market. But perhaps that's part of the joy of owning the EEE - the technology you buy makes a statement.

With the near ubiquity of Apple's products in the creative industries, these high-end laptops are no longer about "Thinking Different" and are more a sign of conformity to cultural norms, wheras carrying around an unusual laptop, especially one which runs entirely different software marks you as an outsider. Those rival icons of computing, the Thinkpad and the Powerbook (or Mac Book) represent your tech-tribal affiliation.

I feel emotional about my Asus. I feel emotional about my Tangent Quattro Internet radio. I feel emotional about my Blackberry. But show me a better, cooler, smaller, cheaper, more useful product and I will be promiscuous. With technology changing so fast, can we afford to be loyal to one particular brand. And quite frankly is any brand (even Apple) brand deserving of such unconditional love?

Comments

August 26, 2008 12:25 PM
 

I've been looking at these and I really want one. Heard great things.

 
 
by CF
August 26, 2008 1:09 PM
 

The eee is amazing. When my boyfriend bought one, I thought it was just another one of those pointless bits of gadgetry that men are so fond of accumulating. Then I realised it fitted in my handbag and seemed pretty much indestructable and that it was a work of genius

If you've got a laptop as your main machine, you're always worried about taking it out and breaking it so this is a great little addition to your computing world. We got the one with a bit more memory and so can even stick a few episodes of Curb Your Enthusiasm on there for long train journeys. I love it.

 
 
August 26, 2008 1:52 PM
 

The EEEs are beautiful, but have a build quality that you might politely call 'rickety', still for that price, who's complaining? And actually they're just over half as much as an iBook (although there are Mac laptops for nearly 10x as much).

 
 
August 27, 2008 10:38 AM
 

Good deal on the Asus through Orange...

www.orange.co.uk/pressoffice

 
 
August 27, 2008 1:59 PM
 

The point is that it is cheap enough not to worry about all that much. As a result you discover that, never mind the weight and size, a £200 laptop is simply more portable than a £1,000 laptop. For instance you can carry it around in a carrier bag, not in a padded case.

Reminds me of P J O'Rourke on cars:

"......Even more important than being drunk, however, is having the right car. You have to get a car that handles really well. This is extremely important, and there's a lot of debate on this subject – about what kind of car handles best. Some say a front-engined car; some say a rear-engined car. I say a rented car. Nothing handles better than a rented car. You can go faster, turn corners sharper, and put the transmission into reverse while going forward at a higher rate of speed in a rented car than in any other kind. You can also park without looking, and can use the trunk as an ice chest. Another thing about a rented car is that it's an all-terrain vehicle. Mud, snow, water, woods – you can take a rented car anywhere. True, you can't always get it back – but that's not your problem, is it? "

 
 
August 31, 2008 9:56 PM
 

Quite agree.   My husband wants me to treat 'our' IT equipment the same way I treat my 6 month old baby- with care and fragility.  For me, I just want to dump the thing in my handbag and go.  The emotional attachment is with what I can do with it.  I've ordered my new Asus but they are out of stock so I am still waiting.  I will let you know if it lives up to the hype.  Do you have one?

 
 
October 7, 2008 9:56 AM
 

Pingback from  Topshopisation of Tech at Lady Geek

 
 

Pingback from  The Topshopisation of Tech - Lady Geek - Blogs - Brand Republic

 
To comment on this post you have to be logged in

About this blog

Lady Geek

Lady Geek is about women and technology and explores the failings of many tech and gaming brands to connect to women.
 

About the author

Belinda Parmar

Blogging for:

Lady Geek

Member since: 17 Aug 2008

Last login: 18 Nov 2009

Total Posts: 54

 
 
 
 

Tags

 

Syndication