http://community.brandrepublic.com/blogs/jeremyleeonmedia/archive/2008/08/04/september-is-the-cruellest-month.aspxOh dear. September looks like it&#39;s going to be a stinker if you work in commercial television. With ITV&#39;s interim results out on Wednesday it&#39;s not surprising that ITV is being singled out as the expected biggest loser with drops in excessenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/jeremyleeonmedia/archive/2008/08/04/september-is-the-cruellest-month.aspx#24894Tue, 05 Aug 2008 13:58:03 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:24894Ed Kemp<p>Forgive my ignorance, but did the RWC really make that big a difference? Prior to the tournament everyone thought England would be on the first P&amp;O home, so I can't imagine brands paid an awful lot for ad spots. I know ITV ramped its prices up for the final (and semi i think) but still, it was hardly like a football world cup from that point of view.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=24894" width="1" height="1">