http://community.brandrepublic.com/blogs/jeremyleeonmedia/archive/2008/07/16/the-coi-or-the-bbc-not-both.aspxDoes the COI expect to be congratulated for ‘increasing its turnover&#39; by nearly 16%, while most UK companies are cutting costs, staff and issuing profit warnings in the face of declining spend? According to the COI&#39;s annual report, the GovernmentenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/jeremyleeonmedia/archive/2008/07/16/the-coi-or-the-bbc-not-both.aspx#23769Thu, 17 Jul 2008 10:04:41 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:23769Darren Davidson<p>I think making the COI run ads on the BBC is a great idea. I also agree that the BBC runs far too many promos for its own programmes and services. It's being run with an eye on &nbsp;its commerical rivals instead of its public service remit which is a betrayal of its PSB duties. Not to mention unfair on those without the British taxpayer's largesse to fund its programmes.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=23769" width="1" height="1">http://community.brandrepublic.com/blogs/jeremyleeonmedia/archive/2008/07/16/the-coi-or-the-bbc-not-both.aspx#23735Wed, 16 Jul 2008 16:27:21 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:23735Gemma Charles<p>While I disagree with your views on the usefulness of public service advertising and I also think the BBC is a fantastic institution, there's definitely some merit in the proposal. The only thing might be that pushing government ads onto the BBC may result in consumers seeing them in the same light as party political broadcasts. And we all know that everyone switches over when they come on.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=23735" width="1" height="1">