Regular readers (hello mum) may recall that I recently called into question whether Five has ever managed to shake-off its image as little more than a provider of cheap frequency to advertisers' schedules. While I still maintain that Dawn Airey has...
Channel 4 cannot have taken the decision to cut its marketing budget lightly. In its chief executive, Andy Duncan, it has a leader who, unlike some of his rivals, is fully aware of the potency of marketing. Nonetheless, Channel 4 has had to make some...
It'll be a sad day indeed if, as expected, ITV drops out of the FTSE 100 index and loses its blue-chip status, and not just for those people whose pension pot is tied up in the firm. Over-regulation, the state of the TV ad market and most importantly...
Oh dear. Five are upset with a media analysis that I wrote in last week's mag. In a letter they have produced lots of figures that counter the argument and the data that we published. There are some good points (see next week's Marketing to see...
Selina Scott's decision to sue Five for alleged age discrimination has reignited the debate about the treatment of older presenters by television companies. According to reports, Five welshed on an agreement to use Scott as news presenter when Natasha...
In the mid-90s there was a TV programming on late night LWT that was one of the finest TV shows ever made. It was called In Bed With Medinner and took the rise out of old and usually cheaply-made TV documentaries. It was a great shame when it ended. In...
