Regular readers (hello mum) may recall that I recently called into question whether Five has ever managed to shake-off its image as little more than a provider of cheap frequency to advertisers' schedules. While I still maintain that Dawn Airey has...
Oh dear. Five are upset with a media analysis that I wrote in last week's mag. In a letter they have produced lots of figures that counter the argument and the data that we published. There are some good points (see next week's Marketing to see...
