Channel 4 cannot have taken the decision to cut its marketing budget lightly. In its chief executive, Andy Duncan, it has a leader who, unlike some of his rivals, is fully aware of the potency of marketing. Nonetheless, Channel 4 has had to make some...
Oh dear. Five are upset with a media analysis that I wrote in last week's mag. In a letter they have produced lots of figures that counter the argument and the data that we published. There are some good points (see next week's Marketing to see...
